Introduction to Retail Marketing

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Introduction. Consumer behavior. In Section 2 of this course you will cover these topics: Planning and budgeting. Dramatizing the fashion merchandise: using art elements and principles. In Section 3 of this exam you will be evaluated on below listed topics: Visual merchandising-display. Merchandise presentation: tools and techniques. In Section 4 of this course you will cover these topics: Media mix. Advertising principles: print media. In Section 5 of this course you will cover these topics: Mechanics of building an ad: print media. Advertising principles: broadcast media. Mechanics of building an ad: broadcast media. Publicity and special events. The fashion show. Personal selling. Synergism in promotion and advertising.