Marketing Essentials

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Marketing: managing profitable customer relationships Company and marketing strategy: partnering to build customer relationships The marketing environment In Section 2 of this course you will cover these topics: Managing marketing information Consumer markets and consumer buyer behavior Business markets and business buyer behavior In Section 3 of this exam you will be evaluated on below listed topics: Customer-driven marketing strategy: creativing value for target customers Product, services, and branding strategies New-product development and life-cycle strategies In Section 4 of this course you will cover these topics: Pricing products: understanding and capturing customer value Pricing products: pricing strategies Marketing channels and supply chain management In Section 5 of this course you will cover these topics: Retailing and wholesaling Communicating customer value: integrated marketing communication strategy Advertising and public relations Personal selling and sales promotion Direct and online marketing: building direct customer relationships Creating competitive advantage The global marketplace Marketing ethics and social responsibility